Guatemala Landing
1. Who we are
This website, guatemalatierramaya.com, is operated by Guatemala Travel Experience S.R.L., an Argentine company, under the trading name "Guatemala Landing" ("Guatemala Landing", "we", "us", "our"). We are an independent travel information and trip-planning service. This policy applies to personal information we collect through the website and our related communications. We are not affiliated with any government agency.
2. Information we collect
We collect the following categories of information:
| Category | Examples | How collected |
|---|---|---|
| Information you give us | Name, email address, travel dates, party size, budget, interests, and the content of your messages | Contact and trip-builder forms, emails |
| Booking details | Information needed to arrange a trip you request | Provided by you during planning |
| Technical & usage data | IP address, browser type, device, pages viewed, referring site, approximate location | Automatically, via cookies and similar technologies |
| Advertising data | Interactions with our ads and site events (e.g. page views, enquiries) | Advertising tools such as the Meta Pixel |
We do not intentionally collect sensitive personal information, and we ask that you do not send us payment card numbers, passport numbers or similar sensitive data by email or web form.
3. How we use your information
- To respond to your enquiries and provide the trip-planning and assistance services you request.
- To prepare itineraries and quotes and to communicate with you about them.
- To operate, maintain and improve the website and our services.
- To measure and improve our marketing, including advertising on platforms such as Meta (Facebook/Instagram).
- To prevent fraud and misuse, and to comply with legal obligations.
We process your information where it is necessary to provide our services, where we have a legitimate interest in running and improving our business, where you have consented (for example to certain cookies), or where required by law.
4. Cookies & tracking
We use cookies and similar technologies to make the site work, remember your preferences, understand how the site is used, and support advertising. You can control or disable cookies through your browser settings, and where required we ask for your consent to non-essential cookies via a cookie banner. Blocking some cookies may affect how the site works.
5. Advertising & the Meta Pixel
We advertise on third-party platforms, including Meta (Facebook and Instagram), and may use the Meta Pixel and similar tools on this website. These tools place cookies and collect information about your interactions with our site (such as pages viewed and enquiries submitted) to help us measure ad performance and show relevant ads. This information is processed by the relevant advertising platform under its own privacy policy. You can manage ad personalization in your settings on those platforms and through your browser's cookie controls.
6. How we share your information
We do not sell your personal information. We share it only as needed:
- Travel suppliers: with airlines, hotels, transport providers, guides and tour operators, but only as necessary to arrange the trip you have requested.
- Service providers: with vendors who help us run the website and business (e.g. hosting, email, analytics and advertising tools), under appropriate confidentiality obligations.
- Legal & safety: where required by law, to enforce our Terms, or to protect rights, property or safety.
- Business transfers: in connection with a merger, acquisition or sale of assets, subject to this policy.
7. Data retention
We keep personal information only as long as needed for the purposes described here — for example, to handle your enquiry, deliver services, keep business records, and meet legal obligations — and then delete or anonymize it. You can ask us to delete your data sooner (see your rights below).
8. Your rights & choices
Depending on where you live, you may have rights to access, correct, delete or receive a copy of your personal information, to object to or restrict certain processing, and to withdraw consent. To exercise any of these, email contact@guatemalatierramaya.com and we will respond as required by applicable law.
U.S. residents
If you are a resident of a U.S. state with privacy laws (such as California), you may have additional rights, including the right to know what personal information we collect and how it is used, the right to request deletion, and the right not to be discriminated against for exercising your rights. We do not sell your personal information as that term is commonly defined. You may submit requests using the contact details below.
9. Security
We use reasonable technical and organizational measures to protect personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security. Please do not send sensitive financial or identity details through the website or email.
10. International transfers
We operate internationally and may process information in countries other than where you live, including the United States and Guatemala. Where information is transferred across borders, we take steps to protect it consistent with this policy and applicable law.
11. Children's privacy
The website is intended for adults and is not directed at children under 16. We do not knowingly collect personal information from children. If you believe a child has provided us with information, contact us and we will delete it.
12. Third-party links
The website may link to third-party sites and services that we do not control. This policy does not apply to them, and we encourage you to review their privacy policies.
13. Changes to this policy
We may update this policy from time to time. The "Last updated" date reflects the latest version, and changes take effect when posted. Your continued use of the website after changes are posted constitutes acceptance of the updated policy.
14. Contact us
For privacy questions or to exercise your rights, email contact@guatemalatierramaya.com.